MAFE COACH — ISTANBUL

Waitlist open

Text your coach; they'll handle the rest.

"Ran 5k, then oats." Mafe Coach logs it and adjusts the plan.

EXHIBIT 01 — PRINCIPLES

No scolding, no guilt. It asks why and fixes the plan.

A coach that doesn't blame you.

01

Missed days are not a problem.

It asks what got in the way and rebuilds.

02

What you eat is not judged.

You say what you ate; it writes it down. No calorie lectures.

03

Supplements are logged, never recommended.

It tracks what you take. What to take is your doctor's call.

04

Few notifications.

It pings when it helps, not to keep you in the app.

05

No forms, just sentences.

"Ran 5k, then oats" — filed where it belongs.

EXHIBIT 02 — CHAT

A coach that works over text.

CHAT SCREEN

To be added from the app.

9:17 — MAFE COACH

PLAN SCREEN

To be added from the app.

9:17 — MAFE COACH

EXHIBIT 03 — MARKET

Tracking is common; coaching is expensive.

20 million athletes, few coaches.

20.3M

people in Turkey who train actively — 35%, 2024

33.6

billion USD — global fitness-app market, 2033 estimate

3.6B

health & fitness app downloads, 2024

221M

USD spent on AI companion apps, cumulative

SOURCES: MACFIT ACTIVITY MAP, 2024 · GRAND VIEW RESEARCH, 2025 · STATISTA, 2025 · APPFIGURES, 2025 — PUBLIC DATA

EARLY ACCESS

Waitlist open.

Hear about it on launch day.